Monday 26 October 2009

Inside Ferrari World in Abu Dhabi


Ferrari has plans to open the “world’s largest indoor theme park, sitting under a roof designed in the style of a classic double-curve body shell of a Ferrari,” in 2010.

Links to information are here, to video are here and photos are here.

Details are pretty scant. Here’s the key description: “With over 20 rides and attractions, including the world’s fastest rollercoaster, Ferrari World is more than a theme park – it is the total Ferrari experience.”

Some additional information is available here, as well, although it amounts to about the same information repackaged.

Why bring it up? Well, the timing now may be a little less perfect than when Ferrari started building the park. But maybe by the time it really opens (I’m guessing 2010 is a pipe dream), the economy will be back in full swing.

What do people think? Does it seem a smart piece of marketing and branding or might it go the way of Euro Disney? Is it just plain stupid or do you have a new “Must See” item on your travel list?


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